Free to run yourself. $5 if we run it.
Every feature is in the free, self-hosted version. Cloud is for when you'd rather not run a server, and it costs less than any hosted waitlist we could find.
Open source
Run it on your own server. MIT licensed, no limits, no phone-home.
Deploy it yourself- Unlimited signups and waitlists
- Every feature, including referrals and invites
- Your domain, your email sender
- Webhooks, API, CLI and broadcasts
- Litestream backups to any S3 bucket
- Community support on GitHub
Free
For trying an idea. Five times the free signups most hosted tools give you.
Start free- 500 signups
- 1 waitlist
- 1,000 emails a month
- Referrals and double opt-in
- Hosted page, widget and HTML form
- CSV and NDJSON export
- "Powered by Lobby" badge
Launch
Everything a launch needs. What others charge $19 to $199 a month for.
Start with Launch- Unlimited signups
- 3 waitlists
- 5,000 emails a month
- No Lobby branding
- Webhooks, Slack and full API
- Invite waves and launch broadcasts
Pro
For studios and serial launchers running many products at once.
Start with Pro- Unlimited signups and waitlists
- 25,000 emails a month
- Everything in Launch
- Priority email support
Every Cloud account starts on Free. Upgrade from the dashboard when you need more; payments go through Polar, and you can cancel any time.
The same features, for a lot less.
The cheapest plan from each tool that removes their branding and includes webhooks or an API.
| Tool | Per month | What you get at that price | |
|---|---|---|---|
| Lobby Cloud Launch | $5 | Unlimited signups, 3 waitlists | |
| LaunchList Launch | $19 | Smallest contact tier; price rises with contacts | |
| Waitlister Growth | $49 | Unlimited signups and waitlists | |
| KickoffLabs Premium | $69 | 2,500 leads a month | |
| Prefinery Essentials | $199 | 10,000 users, 3 campaigns | |
| Lobby, self-hosted | $0 | Everything, unlimited |
Monthly list prices from each vendor's public pricing page, October 2026. Their plans change, so check their sites for current prices.
Why is self-hosting free?
Lobby is open source under the MIT license. Every feature ships in the binary, with no paid tier and no limits. Cloud exists for people who'd rather not run a server, not to hold features back.
What happens at 500 signups on Free?
Everyone already on your list keeps their place, and the form politely turns new visitors away until you upgrade. We email you when it happens. Launch has no signup limit.
Can I cancel?
Yes, any time from Manage billing. You keep your plan until the end of the period you paid for, then move to Free. Your list stays put.
What counts as an email?
Any email Lobby sends for you: confirmations, status updates, invites and broadcasts. The notifications Lobby sends to you about new signups don't count.
Why are prices this low?
Lobby is a single Go binary with one SQLite file per instance and uses about 20 MB of memory. It costs very little to run, so it costs very little to buy.
Can I leave?
Yes. Export your list as CSV or NDJSON any time, on any plan, and run the same open-source Lobby on your own server.
Start free. Stay cheap.
Run it yourself in a minute, or let us host it, free to start.